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EP.35·27 August 2026·PT business·8,235 words

How Much Should A Personal Trainer Charge?

Key questions answered in this episode

How much should a personal trainer charge?

Ryan started at £10 an hour aged seventeen in about 2011 and charges £40 a session now, fifteen or sixteen years later. His point is that the number matters less than the reason for it: every rise landed on a milestone rather than a date, and the sessions that cost him most physically were the ones he raised first.

When should a personal trainer raise their prices?

At milestones, not on a schedule. Moving gyms, adding a new service, a room being installed, turning professional. When he started taking pad sessions the physical cost went up, so that is where the price went up. New clients came in at the new rate while the older ones rolled off, so the increase blended in rather than landing as a shock.

What do you say when a client asks you to match a cheaper trainer?

Ryan was asked to match a gym offering an hour for £20 while he was charging that for half an hour. He said no. His reasoning was that every session is wear on a body that has its own training to do, seven days a week, and that you charge for what you are worth. He was happy for the client to go elsewhere for value.

How long does it take a client to get back in shape after years off?

Callum's rule is that the time spent in regression has to be put back into the progression. A client who had spent two years not moving and eating badly should expect roughly that long coming back. In the episode a man who had not trained in ten years is told to treat it as day one rather than measure himself against who he used to be.

Can you build a personal training business while doing something else?

Both hosts argue you have to. Ryan is a professional boxer who still runs a gym, coaches clients and promotes himself, because the world is not built so you can quit and trust the mortgage will be fine. Callum's view is that anyone taking on a business or a sport does it alongside everything else and figures it out.

Full transcript

Auto-captioned

Ryan: Let's go. Callum: We are back. Ryan: We are back. Welcome back everybody. It's been, uh, it's been a minute.

Callum: Yeah, it's been a time since, uh, me and you actually sat down in the new studio and had a conversation.

Ryan: Yeah, I think I feel like we're, um, passing workmates at the minute, don't we? So it's, uh, it's nice to touch base, mate, and see— honestly, To everyone else who's going to be listening now, this is probably the first time we've had a proper conversation where we've not been, um, we've not been split in two. So we've both— if anyone doesn't know, uh, right now me and Callum are basically working two completely separate jobs somehow. So, uh, we're both filling the space in as business partners, um, in— Oh, fuck, I just couldn't get in with that one. Yeah, yeah. So we're kind of filling the gaps with the other one, aren't we? So time when I might be taking the gym, Callum's putting the work in on the online stuff. And it's quite— it's a good dynamic. Like, I love it. And I feel like we're both doing the right things and both playing our right role. But miss you, mate.

Callum: I know, I missed you, man. And can we all just like talk about the most important topic here today? He's rocking the tash. Ryan: Yes. Callum: He's gone for the tash. Ryan: Someone said I look Australian, I said I'll take that, mate.

Callum: It's a really bold move, innit, because you're either gonna look fucking cool, which you get, or you're gonna look like a nonce. Ryan: Yeah, yeah.

Callum: It's like no in-between, like you jump from you look like a fucking biker or a nonce. And you've scarred it, mate.

Ryan: Yeah, I've tried it a couple of times and, uh, missus don't like it, so I've had to keep doing tester ones, Hitler tash. Callum: I think because you kept the stubble. Yeah, I think people would break down. Ryan: If I'd have gone full, full Freddie Mercury.

Callum: Yeah, that don't work as well. So how's life at the minute then? Because professional boxer, 1-0 at the minute, training for your 2-0. Ryan: Yeah, boy.

Callum: How's life changed for you? Because this is a really important topic because you're a professional boxer with a new career pursuit as well as ruining your business.

Ryan: Yeah, yeah, I think it's, um, a good thing to touch base on. So probably people probably think I've been quite quiet. So, uh, the weird thing with— well, it's always been the same with boxing, any fight really, but more so now I'm professional, it's a lot more serious. There's a lot more at stake, there's a bit more money involved, uh, it's a lot more worth pursuing and putting your time into. Uh, the only one issue is, one, it's so demanding, so Um, you're just absolutely exhausted by end of day. So one thing I really need to do is push my own social media, um, to get any chance to, you know, everything now is through social media, everything's publicised, people see a recognised face, that's how you get on these big shows. It's just the way the world is, unfortunately. Callum: Yeah.

Ryan: It's not always how you, particularly how skilful you are, it's how well you promote yourself. Uh, so it's something I do need to do, but I'm just almost feels like I've started again, you know, going into professional. So, uh, I'm just— I've got my head down. Um, it has affected all my work, such as this podcast, um, all, all the online stuff. Like I said, you've picked up for me and, and took on. I couldn't be happier and, um, and more pleased to have you to do that. Otherwise, the ship would sink, mate. It really would. So, uh, I do appreciate it massively. In the gym, same. with advertising classes and stuff. Like, do you know, the gym's never been as busy, but we've got some other new classes that need nudging along. Um, some people might not see them when they are. Um, and you just fall a bit short of promotion sometimes like that. And it's purely— Callum: Yeah.

Ryan: There's no intention behind it. It's not because I love anything less. It's purely because you've got this, this massive thing on your, on your mind all the time. And on top of that, you've got tickets, I've got my own clients. Um, I always want to try and fit in time for this. My granddad's not doing very well at the minute, so I'm going to take time for him. My kids, it's been summer holidays, uh, so it's all been kind of— well, it's been chaotic, but I've sort of tried to manage chaos as much as I can.

Callum: It's hard, aye, with any pursuit like this, because I think people see the Crystal Palace side of— on the outside. So when you see these big professional boxers on the big shows everything. They've got dietitians, they've got media, they've got a whole team of people backing them. So all they have to do is train and fight. Ryan: Yeah. Callum: And I'm not taking that away, saying that's the easy bit. Ryan: No, absolutely.

Callum: But in your position, you've got to promote yourself, you've got to do your job in the background, you've got to earn money. And like anybody who takes a pursuit— and this is like a big topic— a business, a sport, you can't just stop everything. Like, the world, the world isn't made for you to go, right, I need to focus on this, so I'm gonna quit my job, mortgage will be fine, everything's gonna be all right. You've got to do it alongside it and figure it out. Ryan: Yeah.

Callum: And obviously I've seen you go through stages of the stress and the dieting as well. Like, you, you will attract—

Ryan: That's right, that's right. Yeah, that's why I'm doing a video now before I look like I'm dying. Callum: Like it's a Make-A-Wish video. Ryan: Yeah, yeah, that's what it's like, I swear to God. Callum: I like to fight on these videos.

Ryan: No, that's That's probably like, that's why I started having a week off before a fight, because they're just like, I'm one of them, I'm thick-skinned, me. I love a laugh and I'll, I'll take the piss with everybody, uh, but it sort of gets— because you're quite, uh, impatient and that on fight week, and then everyone starts ripping into you about how you look. Um, you sure you're all right, mate? I'm like, yeah, no, I'm fine. I literally need to be at this weight, but it just don't look— just don't look great. Yeah, yeah, yeah. I'm actually— I'm not the picture of health, but I'm actually the fittest I've I could physically be. So, um, right now I'm quite happy. Callum: That's it. Ryan: That's frustrating. Callum: Yeah, it's all right, it's just that camera going off. Ryan: Yeah, yeah. Callum: Cuz even though I'm supposed to work in tech, I'm still working in tech.

Ryan: Yeah, yeah, still figuring it out. Yeah, so, um, yeah, so carrying on, carrying on from that, mate, I'm still trying to figure it all out myself. I'm still trying to juggle things where I can, uh, what priorities. Like, it will probably will be a bit easier when kids go back to school. I mean, Mrs., she's— she covers everything best she can if she's not working as well. Like, uh, she again, she holds the fort at home, you're helping. So I feel like everyone's tying into a team sometimes just to help me to get to— Callum: Yeah.

Ryan: Do you know what I mean? So I feel like I've got a good solid team around me, uh, everything from my coaches, teammates. Like, I feel like I've got everything I need, um, but just because I've had such a busy life all my life Um, massive risk-taker in terms of like being self-employed since I was 17. A little bit less risky now because obviously I've got my kids and I've got a house and a lot of responsibilities now, so I can't drop everything just to pursue the boxing. Callum: Yeah.

Ryan: Hopefully next year it comes to a point that with sponsors and, and better opportunities, I feel like I'll— I want to try and live at least one year in my life as a full-time professional. But again, it's It's what I've got to work towards now. But I've got my last fight, 9th of October for this year, and then I'm going all do it family. And then it's just going to be a bit close to Christmas. It's been a bit of a whirlwind year, to be honest. Obviously, I think it was the fourth time lucky to get me— to get the pro licence like over the line. Callum: So it was a little bit of a back and forth because it kept changing.

Ryan: Yeah, well, I had lockdown first one. Yeah. Took business online, went great. Easier than getting punched in the face, making plenty of money. But weird thing with boxing, or any sport really, if you— it always comes back to you and always creeping, and there's always a whisper in your ear that you should have done it. And I never wanted any regrets, so that's why I sort of come back. Come back at 30 and broke my leg, and then I had to go back through the amateurs. They said I have 2 fights, so this is the third, third time I've gone back. So lockdown, Broke my leg, went back, said they needed 2 fights, went back again and said I needed 5 fights, and then last time got it over. So every time I was so uncertain whether it were gonna go over or not, and it were kind of like I was trying not to beat it up too much in me head. And I were like, we're ready to, um, I was still ready to fight. We're training for a fight at that point just in case I got rejected, so then I could train to— I think the camp were like 20-odd weeks long. Callum: Mm.

Ryan: Um, So I did like 2 or 3 fight camps in one, and obviously building up to a big thing like that, some— a dream of mine since I was younger to be a professional athlete, um, just a lot of emotions, more so than like any physical attribute needed or grit or heart or anything like that. It's just mentally. Callum: Biggest part of the fight happens outside the ring though, doesn't it?

Ryan: Absolutely. That, and what I say to, to all, to all the lads when they actually get that date, like, there's so many— you can enjoy you're training and you're getting fit and there's, there's no rush because there's no— there's nothing coming. Like, there's like impending— it's like impending doom. Although that's why we do it, because we love it. As soon as you're doing your rounds, then you're questioning yourself all the time. Or well, I am. Um, although I believe in the fitness, it's just something you do. Especially same when you're dieting. You'll know yourself when you're dieting. You wake up and you question if you're hungry. You'd never do that normally, but it's because you're on this— on a diet. So Your brain wants, uh, what it can't have sometimes, or you're thinking, is, is this going to be enough? Am I fit enough? Is it, you know? So, um, there's loads of stuff like that. Like on a night, the last thing you think about is going over 500 times. Callum: Yeah.

Ryan: Like you just can't help it. You can't help it. Some nights you're really restless. You could wake up to go to the toilet in the middle of the night and it's on your brain. You wake up first thing in the morning, it's on your brain. Like right now, like just over 6 weeks out, I'm I'm quite calm and cool. Closer the fight gets, more that, more that'll ramp up in, in terms of mentality where it completely consumes me. But still, for me, again, having to come in and train, everyone boxing all day. So first thing in the morning, I'm here half past 6, 7 o'clock in the morning. Callum: Do you think that helps, being around it all the time? Ryan: No. Callum: Or do you think it actually puts you off it a bit?

Ryan: Yeah, opposite. Yeah. So my my full job, and some— especially when I train here as well. So I work, I don't know, I might do 7 in the morning, well, 12, an hour or so off, and then I'm back in 2, 3, and then I might train in there at 4 till 6, and then I've got 2 classes to teach. So I'll go from training someone straight into my training when I've got to flip a switch and get me head into it, and then, then I've got to go back to civilian life almost, you know what I mean? That's what it's like for me. Like, when I'm training, I'm locked in. It's like I'm going to war. So I'm ready, I'm going, I'm battling with myself, with everything, giving 150%, and then trying to turn that smiley face again straight after and switch back into that character that people want to see.

Callum: It's a personality thing though, innit? Like, I think to do it on a gym floor— I think this has been said a thousand times— you've got to be what that client needs. to be at that time. If they come in with a shitty attitude, you should counter that with a good attitude. Ryan: Yeah.

Callum: You know, if— and regardless of the day that you've had, I mean, you could be knackered and tired. That first client at 6 AM, that last client at 9 o'clock at night, they expect the same energy. Ryan: Absolutely. Callum: Doesn't always deliver. Ryan: No.

Callum: But you're trying, and especially in your position. I mean, yeah, it's— I noticed something about myself. Like, we train clients, obviously I'm more into the weight training with claims. What I noticed was if I didn't train before my day starts, my training at the end is impacted because you're talking about it all day. You get that knowledge fatigue. Like, you know what works, but you get to the end of the day, it's like, all I've been doing is this. I just want to go home, sit in one position. Ryan: Absolutely right.

Callum: And it's just— I think that's what a lot of people disregard, because when people think about wanting to do this as a career, they think, well, I'm in gym all the time. So yeah, but then you're in the gym all the time. Ryan: Yeah. Callum: It's not an hour a day anymore. Ryan: Yeah. Callum: You're in there 12, 13, 14, and to do your own training. Ryan: Yeah. Callum: Like, it changes the narrative. You turn a pleasure into work.

Ryan: Yeah, well, that's— that used to be an old, old argument. Well, when Facebook were on the real— the big social media platform, and you can only go on your laptop and stuff like that, they said, right, so you think you're addicted to like social media or whatever, right? So if you've done a 12-hour shift at work And the only time you could go on Facebook was after your shift at work on the iPad. Would you stay or would you go home? You'd go home, wouldn't you? Callum: Yep.

Ryan: It's the same with training. Like, sometimes you want to go home and like, do you know what I mean? Like, obviously with mine, sort of at this point I've got to train. But if, if I didn't have a fight coming up, like, nowhere would I train end of day. Like, it's purely ticking the boxes for me. So, um, well, yeah, no, I completely, I completely agree with what you're saying. I don't think it'd be too bad, you know, if, um, Do you know, say you're training everyone just generic or whatever, but you had a strength competition coming up, or powerlifting comp, right? And even though it's all in weights, it's very different training. Callum: Yeah.

Ryan: Whereas same, same if I train some people on weights or I do some cardio stuff, it don't seem as— it don't seem as bad for me because when I'm boxing again, I'm teaching it, I'm drilling it still. And although that can't— it's got its own benefits, I'll teach the same footwork drill for 3 or 4 hours in a row. And then last, like, once I've had my break, come back, I can't even bear to teach that again, do you know what I mean? So it gets like that as well. But I think it's because it's purely boxing all the time. Like, again, that's, that's— I'm known for that now. Um, that's something, personality, I'm quite happy with to have that as well. Um, it's what makes the, makes the gym work, especially at the minute. And, and yeah, I feel like, um, I lost a bit of train of thought there, mate.

Callum: But yeah, it's, um, what I love about it is because we're business partners but we've got 2 different lives going on at the minute. Ryan: Yeah, yeah.

Callum: So it's, it's nice to catch up in that aspect. And also when I see the guys coming in, all the new faces coming in, it's a bit of a different vibe now. And that's what I like about it. People are coming in to learn. Yeah, like even the new fellow this morning walked in, he had an idea in his mind but he wanted a bit of guidance. Yeah, and we run a semi-private gym, meaning we might not be here all the time. So a lot of people who come in, we have to trust them, but they've also got to trust us. You know, it's like inviting a cleaner into your house when you're not in. Yeah, yeah, like tell them where the key is, they can get in, but you've got to make sure they're doing what they're supposed to be doing. Ryan: Absolutely. Callum: And I've not run into it yet where I've not trusted anyone to be here. Ryan: No.

Callum: And the quality of people that are coming in is fantastic. I mean, since the podcast started, so much has changed to the point where, you know, you've gone into professional, PT Launch Lab is launching off now. Ryan: Yeah.

Callum: We're getting so much more traction, and that's obviously with the help of the people that we brought on board as well. It's one of those things like, this is what I'm coming back around to, is how has your personal training business changed since all this has happened? Because I know what's really interesting, you've had a price increase. Ryan: Yeah.

Callum: Um, I think that's a really interesting topic because I guess people want to know what steps did you take to raise your price? How much anxiety did you have? How many people you think were going, oh, he's not going to pay that, he's not going to do it.

Ryan: Listen, the thing that, thing that I've always done, I've always seemed to up price at certain milestones, right? And listen, I've started from £10 an hour is what I was starting at, like back in the day. Like I said, when I was 17, it was like 2011 or something like that. Um, £10 a session. Callum: Yeah.

Ryan: And I've got it all the way up to £40 a session now, and it's always been increases over the years, over the 15, 16 years that I've done it, and it's always been the next milestone. So it's been if I've been moving gyms or if I've— so the first one that I did, I used to be doing weights, and then I started fighting MMA. And then when people wanted pad sessions, then that's where, that's where the increase was. So any pads where it was physically demanding on me were where my price were raised. And then all of a sudden, the ones that had dropped off from the weights, all the new ones were then at that price, so it sort of blended in. And then when I moved to another gym, Mm. I put it up to £25, I think. And then when they had a different, uh, room installed went up to like 30 or like that. When I got my own gym, it went to 30, sorry. Um, and then now turning professional, the wear and tear on me is, is, is worth a lot more to me now. So every session to me has got to be worth that time. So, which is, it's very, very selfish at the minute. It's just how I've got to run it. Callum: Yes.

Ryan: Um, I had really no, not really any complaints. Someone asked me at the weekend actually, said they've gone to a gym and someone had offered an hour for £20. And I said, and I, I were doing half an hour for his son at £20, I'm sure he won't mind me talking about it. And he says, so is there any way we can move? And I just, I said no. I said honestly, I said it, I'm happy, quite happy for you to go down there and get your value for money, completely understand as well, but I won't budge from that because every session I do is wear on my body for, for my own training. Callum: Yeah.

Ryan: And I'm doing 7 days a week. I've done it for a long time as well. I've got a lot of experience. I think you charge for what you're worth. I think there's a lot dearer prices than me, and I think as a professional athlete now, I think it's a fair time to, to put the prices up. So I didn't feel too much anxiety. I've still got people who've trained with me for years and years, so I've kept sort of a, a lower price. All the new ones now, uh, 40s. So I think everyone's quite happy where they are. I've got some that are very loyal to me and they've done it, they have been for years. And like, I've got a couple of like block books, about 3 block books. Rest I prefer just as and when they train. Callum: Mm.

Ryan: Um, and they're the most consistent, loyal clients and they'll stay at that forever. And that's sort of like a thank you back for them.

Callum: But I know that comes in and it's like, I almost don't see it myself, but When people are pricing themselves, so this is a mind exercise that people should do when they price themselves in terms of what they're going to charge for their professional service. So I always go back to personal training, coaching, figure it out like a mechanic would be a diagnostic. Someone brings a vehicle in, someone comes in and they've got a problem, you've got to break down what, what exactly is going on. So you need to know what the sleeve's like. Ryan: Yeah.

Callum: what they're eating, what the current training is, have they had any injuries, what's not working right now, are they run down, they're doing too many sessions, are they not training enough, are they not eating enough, eating too much, blah blah blah. And that's a diagnostic that might take hours of your time to do in the background. AI is a little bit different now, you might be able to do it in 5 minutes, but the knowledge that you have to put into that to give you that feedback Yeah. is the same. inquiry. Then when you get to that point, because people want results instantly, we live in a world now where everything's at a click of a button, and they try and teach coaching the same. And a lot of transformation coaches out there will do the same, they'll give 4-week markers, 8-week markers, 12-week markers. It's great, but the problem is you're trying to fix something that's been done over a number of years in a short amount of time. The time they put into the regression is— you need to put the same back into the progression. Ryan: And Absolutely.

Callum: They've spent 2 years out not doing much, not moving, eating shit. Put 2 years on it. Yeah, like, it takes that time to get it.

Ryan: I've just— mate, it was so weird that you said that, having that conversation with the guy who come in this morning, used to be in the army. Come in, he's had operations, I think, well, like, it's sort of like a gastric band thing. It's the first time he's come back training. My client luckily cancelled at that time, so I went and did a circuit with him and, uh, couldn't quite see if— I sort of gave him a bit of an all-round circuit, nothing too tough, um, but he struggled, made him feel a little bit sick. I told him, just like, listen, mate, you got to take your time, um, and I couldn't quite make my mind up if he looked disheartened or if it was just because it knocked him a bit, knocked him a bit sick. And The first thing he was saying is, I used to be fit, used to be fit, and it's obviously been in the army. And I said, the best bit of advice I can give you is this been day one? Callum: Yeah.

Ryan: Like, trying to compare yourself to who you used to be or what you used to do, it's just like the thief of all progression, isn't it? So you're never going to be as fit as that you were then. That might have been 20 years ago in army. You're never going to probably be that fit again. Um, But just enjoy now. You beat— every day you come in, you're trying to beat a new record. Or like he did, he did one, one round of the circuit. Next time I might do 2 rounds. Or— and I said, just enjoy where you are. He said, not trained for about 10 years. So he says, today's better than you have done for the last 10 years though. I said, so that's my words, take it how you want. Um, I said, but every, every day should be like I'm doing the right thing. Yeah, you better. 100% better than I was yesterday, and he signed up on the way out.

Callum: So yeah, and a lot of people— I mean, he was in the army, so he had a certain expectation of himself, but it's 10 years. Like, 10 years of nothing, that's a lot. Ryan: A long time.

Callum: So, you know, you've got to add that on. Like, it might take me 6 months to get used to this, another 6 months to make real progress. And I think that's what kills people. I think this is where it's the small goals, like you just said, mate.

Ryan: People want instant goals. But if you just gotta— you've gotta enjoy training. Like, I think the, the best thing you can do is find that addiction to just beating the small numbers, like whether it's one rep extra on weight that you've been doing.

Callum: And even with GLP-1s now coming into the market, they probably help you out quicker. Yeah, but not fast. Yeah, and you've got to put in the work to be able to get the benefits. It's like when people always talk about anabolic steroids. People say, oh, I'm just going to take steroids, it'll get me there quicker. Like, you speak to anybody who actually knows what they're doing with steroids, you've got to put in twice as much effort to get the use out of it. You know, it's like if you're putting steroids, it's like putting a Formula 1 engine in a Ford Escort. Yeah, right. You might, you might have the engine for it, but you need to know how to drive it. Ryan: Yeah, yeah, absolutely.

Callum: And it doesn't matter how good the kit is, if you're not willing to use it and put in the time, it still can't—

Ryan: Yeah, well, I keep getting— I've had it lots lately, and again, I don't think because it's circling because of my— because of me fighting, but they're coming day one, how long do you think before I can fight? Callum: Yeah, yeah.

Ryan: And they don't realise how many, how many, how many different things that they've got to pass to get to that stage. Callum: Yeah, and it's just— it's such a, like, unsecure question because you're not asking—

Ryan: That's like someone coming in to you straight away and saying, how long till I can go in a bodybuilding competition, or how long can I go into a powerlifting competition? It's like, it's down to how much are you willing to put in. Yeah, there's got— there's so many different factors involved as well. And especially boxing as well, like, you're gonna get punched. So that's the first test, is what's gonna happen when you're under, under the cosh of it.

Callum: So that's what I mean. Obviously, a couple of my clients work with you, and the first thing they ask me is, Like, problem is, give them the confidence boost with the pads, right? Give them a confidence boost, like, oh, you move really well, stuff like that. You try and— Ryan: Oh yeah, make them sharp, then they're ready.

Callum: But it's like, oh, how long before I can fight? Like, well, first of all, someone's gonna be hitting you back, someone's gonna be in your face, someone's gonna want to hurt you as much as you want to hurt them, and you're not going to look glamorous. All these fancy 10-punch combinations that you're throwing, you're never going to throw that in a fight. Ryan: No.

Callum: You might throw 1, 2, 3. If you get 4 in, you're a great. It's not, it doesn't look the same. This is a dance, we're doing a dance right now.

Ryan: And, uh, I think, and again, I had the conversations later. That's a good thing about not doing podcasts often, I've got a lot to say. Callum: You've got a lot to say.

Ryan: Yeah, crazy, innit? So just trying to, trying to get into the lads' heads who are fighting 3 2-minute rounds. It's not what you see on TV, it's, it's a whirlwind, it's, it's It's 100 miles an hour. It's 6 minutes of pure chaos. And trying to get people fit and ready for that, and they'll tell me they've done 10 rounds on bag, or I've done a 10K run. Like, you've got 6 minutes, high-intensity effort, right? The 10 rounds on the bag that you've done aren't hard enough. Callum: Yep. Right?

Ryan: Do 5 as hard as you can. Try it then. Do the 3 as hard as you can. Make the run sprints. It's— that's what energy system we're trying to use. So they're doing all the right things in the, in the red. That's what— that's obviously why I'm here. Like, I couldn't expect people to not do that. And that's why I'm a coach. That's why I've got a job. Um, that's why I do what I do. But it's just, you can see how people get misled with watching people on TV and, oh, Mike Tyson used to road run and Marvin Agnew used to road run. Yeah, but they were doing 15 3-minute rounds. Callum: Yeah.

Ryan: Do you know what I mean? You've got the— you've got the— you've got it in your legs, and it's the lung capacity that they were increasing for for the output. You're doing 6 minutes, you're only doing 2 of their rounds.

Callum: Makes the job harder as a coach and a boxing coach, personal trainer, because people got access to all this information now, and none of it's wrong. I'll say that now. There is a lot of misleading shit, but all the information that you see on the internet to some degree is right, but it's subjective. Ryan: Yeah.

Callum: The problem is, like, if someone comes out and says with the carnivore diet and says this diet worked for me, I dropped 10% body fat. Yeah, I look amazing, I feel amazing. Someone could, uh, do that exact same diet and feel like shit. Ryan: Yep. Callum: Doesn't mean it's wrong, it means it's not right for them. Ryan: Absolutely.

Callum: Someone sees an exercise that's perfect for the glutes online and then they go and do it and fuck their back up. Does it mean the exercise is wrong? No. So working with clients is not about picking the best thing that suits everybody, it's about giving them an actual diagnosis saying This will work, but you've got to give it time.

Ryan: Yeah, we've got that with, um, with sprints again. For any, for any, uh, high output session, uh, just a sprint version. I've got— I follow quite a few S&C coaches, and some of them are really anti-run, and some are really pro-run, depending on what type of run, depending on what type of level you're at. Um, but again, same with that, mate. So I'm, I'm the same. I'm a bit of a victim of it, to be honest, because there's like, you'll do 3 maximum sprints, 30 seconds, but then we'll do, um, alactic sprints, which will be like a 10, 8 to 12 second burst where basically you're not taking a breath in yet. One full power one, uh, with 45 seconds steady, or we'll do 20 on, 40 steady. Callum: Yeah.

Ryan: And these will all be assault bike or ski, or, and then they'll be, oh, but you've got to get your hills in. So the drills have got to be X amount of seconds. Oh yeah, but then you've got to do your 400-meter run, and you're like, how could I possibly do all that together? But they're all good. So exactly what you're saying is it's all right, but it's what works. If you're not the strongest runner, you can do it on the air bikes, no problem. If you prefer to get out and run, and it's all just— Obviously the different parts of the camp, the right time to do them as well. They'll start longer, and as you get to fight, you'll be doing the 8 to 12s. A lot more often, a lot more explosive.

Callum: But I think if you look at it like from a point of view of if one thing worked for the world, yeah, like look at UFC, they'd all have the same coach. Yeah, they'd all have the same strength and conditioning guy that goes, right, we're just going to do this, everyone else does it, everyone. And same personal trainer that runs 20,000 people. It's not about the fact that each personal trainer's got good qualities and bad qualities, knowledge levels are different. But they'll have their own way of doing things and explaining things. So the reason why you've got clients who like— it's not really about, oh, I like this person because they know the most. It's because they explain it in a way that works best and their methodology works well. Ryan: Yeah.

Callum: And that's where you run into some points. So a lot of personal trainers might find out in their career some people don't want to work with them. It's not because they're a bad personal trainer, it's because you don't mix your information right, but your delivery might not be for them. And social media is gonna fuck you up because you're gonna have people on there telling you that your process is wrong.

Ryan: On the social media point, right, what's worse? What's worse, right? So skinny kid showing you, stop doing the old school thing, that's not how you grow your delts, try this exercise instead, and there's a little twig, right? Bad. Yeah, hard to get on board with that. Or people putting videos of professional athletes, UFC fighters, pro boxers ripping into their strength and conditioning programme. Callum: Oh. Ryan: This has just come straight off top of my head.

Callum: From what triggers that? In terms of what triggers, mate, probably the latter, because you're talking about elite athletes. Ryan: Yeah.

Callum: Like, uh, which one did I see the other day? Someone talking about one of Eddie Hall's exercises, doing it, and he says his arm's not wide enough on the incline bench. It's like, brother, he did a 500 kg deadlift. Yeah, so what? What are you talking about? And then, yeah, same thing with the first one with the skinny kids and stuff like that. It's like the—

Ryan: but I appreciate that one because you've got to start somewhere, but also it's probably not the right time to be— It's too late to be selling it. Callum: Yeah, if you are doing this, you're doing it, you're wasting your time, right? Ryan: Why don't you reinvent the wheel? Callum: Yeah, yeah, why don't you do it for a long time and try and actually get a result?

Ryan: Unfortunately, if you're selling that, you've got to be the product, haven't you? I don't care what anyone says. Like, even when I was younger and I was doing that, I was always in some form of shape to, um, to look like I knew what I was talking about. So some of them, yeah. So again, that's just one of the other sides of social media. My other— the biggest pet hate for me is, and fighters are doing it to everybody now as a wind-up, so they'll go on their profile and they'll put, day 7 of, uh, Muay Thai, rate my skills. Bear in mind, these are European and world champions really, but they're in the back garden and they're throwing it, and there's guys commenting saying you need to turn your hips over more. Mate, I put a pad video out the other day and someone commented on mine, this would not work in a fight, you're not moving your head. No, defence in between your shots, not moving your head off centre, and no angles. It was just one set combination, like 0.1% of whatever actually happens in a fight, with just a bit of choreography. Oh, in the comments though, do you know what, do you It's a meanzo, so me head had to be thrown off to the side as I were doing it, and then I had to be doing angles. And I just thought, you know, we've never had a boxing match. If you think like, yeah, all these things have got— you don't, you don't put an angle change on every single combination. Callum: Do you try not to take it personal?

Ryan: Yeah, sometimes I bite a little bit depending, but it's more like I just put it back to him. I'd put it back to him, like, I didn't say anything nasty really to him. I just said I said, look, mate, as I said, this is like 0.1% of what's gonna happen in a fight. These are small sections and percentages of what we need. Sometimes, mate, it'll be on centre, sometimes it won't. Sometimes I'll be in a higher guard than a looser guard. Sometimes I'll create an angle. Callum: Mhm.

Ryan: So, and it completely depends. And boxing, you know, people don't realise boxing is just so reactive. Like you said, all these pads and combinations, it's not, it's not real. Callum: Yeah.

Ryan: It's completely reactive, and you're, you're not telling that person when they're gonna throw back at you. Callum: Yeah. Ryan: Because I throw a jab, he could throw a jab at the same time. Callum: Yep.

Ryan: Unavoidable sometimes. You can't block. I could block here, he could hit me in body. He should say, oh, lower your elbow, right? Lower me elbow, right? And he's caught me one straight through middle. Oh, close your elbows, right? Close my elbows. Get it right side. Pull your arms back right side, right? Again, up Like, it's impossible to like— Callum: Yeah. Ryan: And that's what people don't see. Like, it's again, like I said, it's fucking chaos. Callum: It's a complicate—

Ryan: It's crazy. You cannot block everything while you're throwing at the same time, creating yourself different opportunities. The mental side on top of that, it's the, the game of chess on top. So I'm throwing a feint knowing I'm gonna put the jab after it, so he, he might know I'm doing that, and then I know he knows I'm doing that, and it's like a cat and mouse thing, and you're always trying to catch each other out. I've hit him with a jab to the stomach. Great, next time I know he knows when I throw jabs to the stomach I'm going to come over with cross, but I know he's looking for that, so I'm going to fake it to body. And then, you know, and it's like all that's going on at the same time. I've got to have my hands up for it, my head off centre for all the shots, and doing angles on every shot. Yeah, it's just, it seems that's how you know they've not boxed.

Callum: Yeah, I mean That's the problem with people having access to a fucking phone, because some are retards. And giving retards phones— sorry, I don't mean to say retards, I'm just saying— Ryan: We can say what we want on these, I think. Callum: We'll bleep it out, it's our show. Ryan: I think we can say what we want, mate.

Callum: When you give certain people phones who want to go out on the internet and find these guys like yourself and make a comment like that, it's not constructive. It's basically saying, I know what I'm doing, but I've got nothing to show for it, right?

Ryan: And this is like It's just like when people watch him on— people watch, don't they, and go, oh, you shit him. And you're like, what? You're like, what are you talking about? He's a professional fighter. Callum: Yeah, yeah. Ryan: And like, stick him in anywhere else and he's cleaning everyone up. It's just—

Callum: You know what I love the most? This is when a big fight is coming up. So we've got Joshua versus Fury, been 10 years in the making, blah blah blah. And I've had a few conversations like, who do you think's got it? And my opinion is I don't know, because they're both wonderful fighters. They've got fantastic attributes, like it's going to be a spectacle. And so I think AJ knocks him out. I go, why? Ryan: Yeah, yeah, yeah, yeah.

Callum: Well, have you seen what he's done to all the other fighters? Yeah, but he's not fought Fury. Ryan: Yeah, yeah, yeah. Callum: And the thing is, I get people are passionate.

Ryan: Absolutely. And I do, I do like the conversation, but some, it's just, it's, um, it's the confidence which some people say it, like they're dead set. They put their house on it if they could, you know what I mean? Callum: Yeah, he's out in 3 rounds.

Ryan: Yeah, again, for me, that's a red or black. like, um, most of the time was fighting this weekend, didn't he? Callum: Yeah.

Ryan: Yeah, looking forward to that anyway. Yeah, let's not strive off too far, but, um, I reckon we'll, we'll go off what's, uh, how's your life been looking anyway, mate? We talked enough sports and, and boxing, and thank you for giving me that time. I know people have enjoyed listening to it, but, um, what's happening?

Callum: Yeah, uh, very thankful stage at the minute, um, really reaping the rewards now of the work we've put in. Um, building some great things. PT Launch Lab's doing well. Daughter's 2 next month, which is insane. Ryan: That's crazy.

Callum: Insane. Um, yeah, I'm feeling— privileged is the wrong word. I'm feeling very happy right now. Ryan: Blessed, brother.

Callum: Blessed. I think sometimes you live in a state of stress all the time, and all the stuff that we used to talk about is finally panning off and things are happening. There's Stuff going on. And I think the main thing about building this podcast from the start is talking about the wins. And the biggest wins for me is that we're making a career out of things we want to do. And that's what I'm very happy about. My life's very— like, trajectory is looking fantastic. Training's going well. I feel great. I'm sleeping better. And, you know, it's, it's great. Like— One of the things that I take away from the most is we've been given the opportunity to be creative, and you know me, I'm— that's where I strive, being creative, building things, doing things, and working in education has allowed me to do that. So yeah, I'm the happiest I've ever been, I'm the most stressed I've ever been, but it's all for the right reasons. So yeah, I mean, things are happening with PT Launch Lab now, so... Upcoming things will be, we are starting to look at expanding our network. So the whole thing with the mentorship is that we don't want to say to you that we're going to provide something without giving you expert knowledge. And we are all experts in our own way, but we're bringing in teams of people from different areas who are going to offer you different things. So, um, one that is happening very soon, we're working with a coach called Jay. Um, he's a fitness business accountant, so he'll be offering both our current learners and new learners advice on building an account, stuff like that, which is fantastic. Social media experts coming in. Um, we've got another live scheduled, which I will say the live that happened last time actually didn't end up live. Ryan: Yeah.

Callum: It's just a podcast, but we're living and learning. That's, that's the important part about it. Um, that's coming up. Ryan: More lives are coming up. Callum: more seminars are coming up. Yeah, more good things, man.

Ryan: Good, mate. And like we've just said, um, just before we hit record, is, um, ready to start getting some guests on now. I do really enjoy it. I don't think I'll ever not enjoy doing, doing podcasts and just sitting and having conversations. It is awesome. Um, and I, I think it's, again, it's one of them things I'm not going to put too much pressure on myself, but I'm going to start getting some guests on again and, uh, send some messages out and anyone who's watching it, if you want to come on, just have a chat. Like, if there's anything you think that people might find interesting, um, open it up for fighters or for, uh, competitors in bodybuilding, where anything that's relevant to the fitness industry or any, any storey really, I'd be quite happy to, um— Yeah, always happy to sit and have a chat. Yeah, but yeah, we didn't decorate this room for nothing, so— Yep, that would have been a weird thing, wouldn't it? decorated room at a time when I'd lost all concentration. So yeah, apologies for that, mate, but you've done a— you've done a right job. Callum: We'll get there, mate. We're all good. This— everyone's building towards summer. Ryan: Yeah.

Callum: And we're looking forward to seeing you get that 2-0 in October. We're going to be keeping a close eye on you. I'm hoping you keep the tash. It's looking really well. I'll be very upset if it disappears now. I'm riding a lot of my patience on it.

Ryan: Thank you, mate. Thank you everybody for tuning tuning in today. Please like and subscribe.

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