How I Built an Online PT Business to £500K — Ryan's Full Story

Hello everybody. So, by the end of this video today, you'll learn a little bit more about building an online brand using some tips from us and also some really good niche market tips to be able to build your online brand and get off of the gym floor. I'm also going to take you step by step how I built Ultimate Shred into Shred Lifestyle from pen and paper to a laptop to an app. Also, like, subscribe, and follow. Hello everybody.

I'm Callum. >> I'm Ryan. >> And welcome to the PT Launch Lab episode 6. So you've actually done two podcasts this week. >> Yeah. So yeah, little runin. So I did the No Bones Fight Talk podcast last night. Anybody who wants to watch that be out in next couple of weeks.

So again, I'm going through all my sort of past history in the fighting right from school. to be honest. It was kind of like a James English start, you know, like he likes to talk to everybody about where it where it all began from right from school. Not that I could remember out from that, but so I went from school right through from my fight career and led into the PT Launch Lab and uh the Ultimate Shred Academy as well. So everything from from the gym to starting the podcast. >> I was bit busy busy. >> And you're still in your you're pretty much well into your fight prep now as well. This will be my first first hard week training.

So, we've been running like the we call it 70% rule, which is I'm sort of 70% ready all the time. And then as we get closer to the fights, then we to take it up to that extra 30%. So, by the time I'm fighting, I'm at 100. So, I've got um Neil killed me this week, put me through it. My legs and back are so sore this.

I'm training again in less today. Golden team as well. So, week's been good. I'm enjoying it. Weights dropping off.

I've just weighed myself before the podcast. Weight's coming down nice. If I keep going like this, I'll be perfect for me weight. Full of energy as well. I feel super motivated at the minute.

So, that's that's what I like. That's what I prefer the camper and it's not when it's nice and early and you've got that massive burst of motivation. Obviously, the discipline is what carries you through it until the end. But, as of now, really, really enjoying it. Although I've been ticking over, I always like a goal at the end at tunnel me. um unless I'm sort of aiming towards something.

I knew the season were what ended and I always struggle more so with food during that that period off. But like now I know I've got to be a certain way but a certain amount of time. I knew this were the where the green flag to go and then I can see I can see it finish line now and hopefully get what I want during that tournament. So, do you think obviously because trains ramped up and you've got that date coming, does it ever leak into your business life, like do you ever find that business gets harder as a PT, especially when you've got stuff going on the outside, are you find hard to maintain or do you find just because of the nature of it is a little bit stays the same? >> Yeah. Well, listen, like I went over this with podcast yesterday.

Everything from home life to work and it like gets interrupted with me training. That's the only the only downside. That being said, that makes me like who I am. So without all of that, I don't think it brings as many eyes. So obviously I've made my full PT career really from being a fighter.

So then people have come to me for the pads, for the knowledge, for the uh experience. So without that, it doesn't really go together. So it goes hand in hand with it. But also I know it used to when I when I used to be dieting, I used to it used to change my mood completely. Like now I sort of realize it's on me.

I'm the one deciding to do it. Like no one's making me do it. No one's got a gun to me. I'd say no, you need to fight it now. I don't need to do it anymore, but I do it cuz I love it now.

So there's a lot it's a lot different mindset going into it now. Before I feel felt like it, well, not forced. I did want to do it, but it's not that it's not everything to me outside of work and family. So, uh I'm just doing it now purely because I enjoy it. I've got boxes I need to tick. cuz I feel like the only thing I haven't achieved is getting to that pro level even though I've done it for so many years.

So, um I'm enjoying it. It's good. It's good to be back in that mindset from when I when I were younger and stuff as well. So, >> yeah. I suppose for you now because you've been doing it for that long, you understand the process as much as anybody.

So, and I suppose cuz you're teaching other boxers, they get to see what you're like during this stage. Yeah. >> So, it's a learning experience for them as And I think looking at looking at some of the fighters like how they can even be towards the coach when they get near when they get near fights and the really standoffish all one word answers and really blank query and these are people who you're supposed to be like you're giving all your all your time to free time knowledge going out your way making sure you can corner them on that day and sometimes you get a bit get a bit of blank response which is a bit it's a bit [\h__\h] really you know what I mean? So I always try and be the the opposite of that. I want all my coaches to feel more recognized than ever as I get closer. I get closer to them.

I speak more to them. Um whereas a lot of a lot of my lads still do it now. It's not a dig at anybody. And I know they've got their own battles going on and they're super like hyperfocused on on the goalhead, but you still need to give that respect and uh to to the people who were who were helping you get there. Do you know what I mean?

So, >> yeah. And I suppose it can translate quite well to dealing with clients as well because I think always a good topic that I say is when you've had a bad day as a trainer, >> you've got to almost get rid of that emotion before you go and train your clients because unfortunately you've got to be the motivated one. Um, and I think as well, and if you get to know your clients well enough, I mean, my clients know me back to front and they can tell if I've had a crap night's sleep or if I've had a bad day and we just laugh about it. But I think as a professional standard, you really need to be have that film where you could walk into session. >> I've I've I've seen it before with uh I used to I used to work with someone again. I never mention anyone's names and I've had me bad bits as well like but I know they've been going through prep for bodybuilding clients come in how you feeling today.

Uh I'm on 50 gram of carbs. Like I didn't ask you that. Do you know what I mean? Like and it starts becoming about them and then all their energy is almost like they put they're putting the client on the on the back foot. They're like oh well I'm not going to give you much energy today cuz I'm on prep so you're going to get this rubbish session.

Like it's not it's not about you. That's what again what I was saying yesterday is that people get lost in that when they whether they're selling plans and it's a picture of themselves. Like I've been there. I've done it. I've done this photo shoots with t-shirts off and putting your putting your price listed side.

Oh yeah. It's all good and well, but the thing is it's what what can you do for them? >> Yeah. Who you >> It's not about Yeah. 100% about them. It's nothing even to do with you. People appreciate your passion, your drive, your motivation, your discipline to what towards your own area, but how can you help them?

Yeah. How can you help Karen 35 get in best shape of her life or change your mental health or build some healthy habits or give her some education in uh nutrition? Like that's that's what you can't get misled from. People come to you because they probably do love the story. They love what you've done. can see that you're knowledgeable, but you're not the main character all the way through.

So, they're that they're living their own main character in their life. >> And I think that carries a theme what we've always said through every single podcast we've done is yes, you are your brand. So, people see you first and they come to you because what they've seen, but they stay with you because of your actual who you are. And usually the best PTS in the world, like you say, you never really hear all about what they're doing. And if you go on the page, it's more about that the clients part the clients wins. Even the personal page, you might share some stuff about you, but your clients are paying you to help them on their journey.

And it's good to that you're on your own journey as well, but making it clear that your brand is about helping people. It needs to emulate that online. >> And I think I think being the same person that you portray online as well. So like you might be in there right let's go over giving it all all charismatics and then when you get in person then you're not that person where people might sign into that they want they love the energy they love >> uh how you how you make how they make you feel sort of >> uh happy always excited to train and then when they come to see you if you're anything but that that's going to be a bit of a let down >> I just feel like be that person again I know a lot of good a lot of good P still good PTS but they overhyped on Instagram, Facebook, doing their lives, coming in to do this, that I can't wait, but smashing it, grinding every day, and then when you see them, they're actually miserable. So, >> yeah, I think people appreciate you more being real. Like, if you've been up all night with the kids and you are bit like you don't want to be on social media and then they see you in the gym and you're like, "Oh, yeah, let's go." And then you see your gym like, "All right, love." Yeah. >> Yeah.

Yeah. Exactly. It it does it does correlate and it does get picked up eventually especially if you're doing in person stuff and even building a brand I think is like transitions well into the topic today about how to build an online business or how to start. I think the main important topic and point for me is you are the brand and also you need to emulate what you're trying to sell. I think we went over this last week.

Um, if you're trying to sell across bodybuilding for instance, then it makes sense for you to be a competitive bodybuilder because people looking to you for knowledge and advice. Uh, also if you're looking for health and wellness, you know, you want to be training the habits that you're actually trying to teach people. But I think with building online business, I mean, obviously you are a really good placeholder for this because you've been through the trials and tribulations of building online business. So, how how did it start originally? >> Right. So, mine started, can you remember?

Uh, Biggest Loser. You ever watch that the USA show? Biggest Loser. Yeah, I think you had red team, blue team. You had a man and a woman, which I didn't actually pick up on at the time why they did that.

So, I didn't realize men and women lost weight at different times, right? I know, crazy. I didn't know this, right? So, when I the idea came from that. So, I did a a weight loss competition.

I got 10 people 30 pound a sign up and you won £300 which means I made zero right but the catch was this was when I were trying to build clients. So the catch was that you had to do free compulsory PT sessions in that time. So all them 10 had to do three sessions. So in that in that time I had at least 90 PTS there and this is going from a stage where I had barely any PTS >> sorry uh to having then 90 over this four-week period. There only one week where I won't be busy or I do a deal >> over the four weeks or five weeks can't remember if I did five weeks at the start where you might get a slight discount on sessions but you could train every week and all of a sudden my diary was rammed and that were the main objective. found out pretty quick that me men lose weight quicker.

I was like I said only young at this point like I were very naive to it all. I didn't expect it to go down any path as now. I never expected to go online. I just wanted more PT uh floor clients. That's it.

From there it doubled in size. I had in the 30s for the next one. Then I had 60s. Then I had 80s. I changed it to body fat percentage quite quick realizing obviously that the males were winning it.

So I changed it to body fat measurements. I brought someone else in as a as a as a business partner in the end to do body fat caliber measurements. But the business was already thriving anyway. We did that for the next few years. I had the lines coming out from the from any gym I did it in.

They were a queue all the way through. You come in, you got your front, your side, and your back profile photo. You got weighed. All of these accumulated to a to a certain score at the end of the four weeks you come in the one with the biggest difference won won the cash prize. And that's how that's how we used to run it.

Everything were pen and paper. I used to write a status on Facebook saying >> who wants to do the next ultimate shred. >> Everyone who liked it personal message him. And at the time it were the it were the absolute it were the biggest thing in the area. No one had even ever done any of this. Like I honestly believe I were the first in country to do the diets that were short the short explosive uh fat loss cl uh programs. >> So it were it were the only thing like that were very original at the time.

Everyone wanted to do it. It went everywhere like I'd say local like from what it went to in the end it I know people were wearing hoodies and stuff in hull at one point like ultimate shred hoodies and stuff. Yeah. So it it spread fast that were really good. And then we went when we went into lockdown decided made a made a weird decision.

I didn't tell the business partner. I didn't tell the guy who were operating um his website at the time and I made the worst poster ever. Actually me first poster was pretty bad as Well, I think it an apple, two apples with a tape measure around it that just says weight loss compet PowerPoint had a star and it had 30 pound per person and then 300 prize money two stars, >> two apples and a tape measure like on PowerPoint like you've done in years. >> Everybody's first posted or graphic is always absolutely dire. At least yours was to the point. >> I've still honestly I've still got it somewhere. It's classic.

I'll have to get it up. It's on my Facebook. So >> yeah, what he's going to do is he's going to find it. You'll be able to find it on this video here, one of the corners, >> and it's worse than what I'm making out. If however bad I'm making out now, it's worse than that.

So, from that anyway, so I've have one of my crazy moments again. Impulsive thoughts. I thought I'm going to try to put it online. This would literally start impulsive. >> This was the start start of lockdown. So, January 2020, I got the first gym at A1 Football Factory.

February, I moved into my first house. March we went into lockdown. April me daughter were born. May I started the online business, right? I know.

So when I've started it, I put it on. I said there's 50 spots available. I've never done anything online. Didn't know how it were going to react. Within two minutes, we we' sold the 50.

So I put another version of on it with a red cross through it. Say we've we've put we've upscaled it. Uh popular demand. So I put 75. Thought literally I thought that were going to be it.

I think I think the most sales we'd ever done were 120 at the time. >> Yeah. >> Went to bed, woke up at morning. We sold over a thousand worldwide. So this is not like even something I can teach you. This is sometimes it was just the timing the lockdown. I were the first on it.

I were the first to think of the idea. I already had some form of uh database in there. So I already had a website. The website wasn't actually ready for it. um which took a step back of people from Australia, Dubai, Canada, America, anywhere you can name it. I think someone won it from Switzerland. >> Wow. >> Yeah.

And we had they had we had a map of all the signups and it was just like literally covered everywhere. There were at least someone from nearly every country were just unbelievable. And that happened for over 6 months. Every seven weeks were doing that thousand signups a time. >> Wow. And did you find that when it blew up the way it did, you were almost under a lot of pressure because you never deal dealt with it on that scale? >> 100%.

I'd never really spoke in front of a camera. So, at the time, everybody who was a member, obviously, I started the gym January 2020, lockdown, March 2020. So I provided then I actually lent a lot of kit out to people uh to use at home which I'd barely didn't even get back and then never seen them members again. So yeah, thank you for that if you pricks. >> But yeah, I know you are. >> Yeah. Yeah.

On a serious note though, so then I was running I had all the guys who were running classes at the time, all the other PTs, we we took it in turns to create a a membership group and we had all doing one live class a day. So everyone were in the living room and none of us could speak to the camera and then all of a sudden we've got this worldwide one. We had different time scales obviously to put into it. Um it was just super difficult at the beginning. We've not even like I said we've not spoken a camera properly.

We're doing all the classes online. Everything was so raw, so surprising that we kept it going >> for the six month then. Then I got a greedy business partner. I'll not go into that. He wanted the full business to himself.

I had to sort of restart again. It split the audience, split the vibe, put put a lot of water under the bridge. Um, everything happens for a reason. He's doing fine now. I'm happy for him now.

Um, and I'm doing my own thing. >> Yeah, >> I'm building up. I'm Everything that could have gone right now has led to this point. So, um, I'm thankful for everything really. I've I've seen it from, like I said, I used to sit >> pen and paper. I used to write diets on me.

I used to do every single individual diet. We had no AI generators. We had no even website generators at one point. We fully um designed the website to be able to every time you every time you put your details in the macro and micronutrient breakdown did it for you. At this point I were doing it individual.

Even at one point I went to 5 kg bracket. So if you were 70 kg to 75 you fell into this bracket and so on. And I were doing them, every single one of them calculated through the formulas to be exactly right for that person. And I were doing that every single week to readapt, put different versions um alternative options on there. And I'd sit there from from night in the morning.

So I'd do the ways at 6:00 in the morning when it were dark and I'd be still writing people's diets when it were pitch black the night on the same night. I'd do the full day 6:00 in the morning till 12:00 at night. So make sure everyone have the diet plan on that next day. I've gone from that to obviously >> AI generated stuff now with where technology does it does it for me. So I've gone from right from bottom of the bottom of barrel doing that to having all full self-sufficient stuff that runs nice and smooth. >> I think it's beneficial though because this is why AI works for a lot of people so well.

And I think you made a really good point. It's cuz you've done it manually before. So you're just programming that AI to replicate what you've done. When you get someone who's fresh, so if I was a brand new PT and I went on to chat GPT or any other AI service is right, build me a business plan, do it this way, do it that, it's not going to be personal to you. You need to formulate the idea and then bring it forward.

And I think you make some really good points about building an online business. Like the surge was something you wasn't in control of. It wasn't planned, but the maintenance in keeping it going because I think starting an online business is relatively easier than maintaining and growing an online business because you've got three stages of growth. You've got the beginnings. So that's you know building your name, building the social media, building the website, doing this and then it's maintaining and scaling.

So actually scaling a business is about the 8020 rule. So 80% is all the me mechanisms and the mechanics and the runins and the admin and stuff like that. Stuff that doesn't make you any money whatsoever. And then the 20% is the actual growth margin. So that's reaching out to people, your marketing, your cold emailing or your content posting on social media because that falls into that category as well.

And I think a lot of the time it depends on the scale. if you're doing it somewhere as an online coach. So, if you're just wanting to help people, it's a lot more manageable because you can only manage as much as one person can. So, you're dealing with the people. You're the face of the business. If you're doing something like we're doing where we're scaling for online fitness education, the best way to grow a business is build a team and building a team of like-minded people and people who actually want to do well in the business.

Um, picking people that are not money orientated. Now, >> careful who you trust. >> Yeah. Well, that's it, isn't it? >> And obviously, you've got more experience in that background than me. >> Yeah. Um but picking people who's got the same mindset and again not money orientated because if you go into something purely for money especially online fitness business or whatever again we've said this before you're going to do very poorly because if money is your main focus rather than actually helping the people that are going to be paying you you're going to do very poorly. >> Yeah. And I think that's one thing I'm not advising this or recommending this.

I think what's separated me from everybody, I know people have got that switch off time. They've got a switch off time. I have got a switch off time now. I won't answer any messages after a certain time. That's my time, my family time.

Very, very protective over that now. When you're younger though, I feel like you have to put those hours in. I' If I was up at 1:00 in the morning for whatever reason and someone messaged me asking about their breakfast, I'd answer it 100%. No questions asked. I used to fall out with everyone around me because I would just glued.

This was the time, like I said, social media went massive. I'd be glued to to the chat to help people. And I've always been like that, building it. And I've just put so many so many so many unpaid hours in that people don't see. And you can't you can't have a structure and a set routine when you're first getting going.

You need to be ready to help someone >> on demand. >> And I think especially that's a really really good point. Doesn't matter if you're online or in person. Uh be the person that wants to help everybody. So like when you're speaking to people, the language is all very relative. So if someone comes to you with a question, you know, someone comes to you and asks for the price. >> Yeah. >> You don't just tell them the price, you explain the value of your service.

So you can do it without any numbers generally. You know, someone comes to me and says, "How much are your PT sessions?" Well, my PT sessions cover X, Y, and Zed. I'm there for support. I'm making sure that you're happy and also we're making sure that each session is a building block to the next, etc., etc. So, for that reason, I charge this sounds better than, well, I charge this. >> Yeah. >> But I can do your discount, I can do this, I can do that.

And I think that correlates to online as well. Expand your value and actually care about the customers you're working with. I think that's going to make a massive difference. And I think especially eulating off you, you're saying that you never went in front of camera before and stuff like that. >> You just did it >> and figured it out along the way. I mean, same thing with this as well.

Obviously, we never did a podcast before this. We never >> I think that's part >> and you just thought, you learn as you go. >> I think that's just part of excitement. That's the thing. I spoke about it last time. I I love the journey so much.

I I genuinely love everything about it. I love the idea that one of your ideas could take off >> and be the next big thing. I always think you're one day away from it from one idea that's going to to change your life. So, >> and even if it never comes, I think the next day will be good. And I've always said that I say uh to me friends and family all the time like who ask him why I'm doing something new again and it's I just love it.

I honestly do and I enjoy this uh like been on the podcast on someone else's podcast yesterday. I love it. This don't get me any extra money. >> No. No. >> But I genuinely love it. I love being part of part part of the industry.

I love how many different roads it can lead you down. Um, and I'm genuine. I'm genuine as well. So, like we've just been talking about going back to the messages that I do want to help. I do want to help people.

And I think you have really got to be like that. Not too much structure, especially early on. Someone might be super interested in signing up to your plan, your program, your online business, brand, whatever it may be anyway, and you might be ignoring them because it's in your time, but they might have been ready to send and press that button to sign up. >> Mhm. >> And you need to be ready if while you're building it up, every single one of them is that's your client base. And that's what they're going to be telling their friends. As soon as you get that one person, that one person, let's use example.

Let's use example, right? She could work in a salon, right? And you've got 10 other female hairdressers, right? Let's use this as an example. She comes in, you answered the back straight away.

She comes in, she trains. Love that. I'm going to bring me mate in for a couple some more group sessions, right? You've got a group of four now. All right.

And then each one of them, what's PTS? all of a sudden have scaled their business over nothing just for being there on hand to be able to talk to be able to help somebody. And you don't realize each time you do that opens another door, opens another window of opportunity to get more clients. So, you really just need to be on the ball with it all the time. You can't be rough hanging on the weekends and and I'll message everybody Monday. That client's gone.

You need to be switched on. If you're really serious about growing a business quick, you've got to have your mind in the right place. when people message you, you can't be half half ass with it. So that would be that would be mine. >> Yeah. And offer value with it as well. So I think one of the healthiest things you can do both as a building a business and doing it online on social media is offering value in your post.

Like not every post that you're going to make is going to make you money. But the point is if you offer value to the world and give your advice and your help, you're going to help somebody. And helping somebody is more important than making a single penny. And it will come, it usually comes in stages. Offer the value.

Eventually, someone's going to read that, enjoy that, get to know you a little bit, and then want to work with you. I've seen many online coaches use this really, really well. I've seen online coaches actually go about this negatively. And I think we talked about this about how you present yourself on social media. As long as you're presenting your true self and you're actually making it clear that you want to help people, your business is going to grow.

And it's usually within the first year where it starts to scale because again, you've got to build the foundations, especially you're stepping into a market of hundreds of thousands of PTs that are already they're the ones that are just registered. You know, there's PTS out there who are not registered, so you'd never know they're around. But you're in a very saturated market and you can't reinvent the wheel with the exercises, the programs, the diets. Everything's pretty simple in terms of that. The thing that builds a b business as a PT is your brand.

Okay, that's the most important aspect. >> Where where do you stand on that? Just so random just popped into my head. Where do you stand on separate Instagrams for say I'm say I've got 500 followers. I'm starting out as a PT. >> Would you start another Instagram? >> So I did that. >> I know. >> Um I did that. >> And I did that on the the think of it where I was like, "Oh, keep that for my personal >> when I can get pissed on other be professional." >> Yeah. >> But then you sort of forget the whole point of social media. Um and I've realized this now after so many years that the point is the Instagram is not just to be professional.

Your Instagram is to show who you are. And who you are outside the gym speaks to people just as much as your professional posts. So now I don't even do it on purpose. I'll do it lethargically. You know, I might post training a client in the gym.

The next post might be a recent holiday or you know pictures of me with my family or and the traction that you get is because you are keeping a very very nice circle of people who are both interested in your professional and personal life and then you get crossover post from your other business pages and you start building this nice circle of because what tends to happen is people that are following you who know you personally somebody in their friendship group might see your professional post. >> That's it. That's exactly where I would go. This is soon as you start again, nobody knows you're outside of that small amount of followers. >> So all of a sudden then I'll make an even smaller group to advertise to. >> Yeah. Yeah. >> And then what happens anyway is then the collab each video. So you're still on your own profile.

So it just seems like twice the work for less value. >> Yeah. So I had to think being smarter with your posts obviously again when I were younger really much Facebook anyway but when I was I look back at some of the posts and I were trying to build a business at that time and going out drinking and although I'm not saying don't do that by the way it's just I just think if you are doing a business you have been self-employed you do want to give a good outlook that's just the lessons to make I know when you're younger you don't always want to listen but that would be my advice would try and keep it as professional as you can you can still show you're having a good time. You've got to be real and authentic. Uh for sure, but try not to overstep the line. Do you know what I mean?

Don't be on there in estate and make sure you're still looking professional at all times. >> And plus with the when you're doing your professional post as well, and we've all done this in the past, every single PT has, you have like a very loud screaming post going, "Come and work with me. These are my prices. This is my location. I put a discount on. I'm doing this.

Come and see me." You're not selling to anybody because it's like, you know, if you were emulating what you post on social media outside, you'd be stood outside your gym screaming at the road going, "Come and see me. I've got a 20% discount. I'm the best PT ever. Come and see me." And no one's going to walk in. Rather, you put your post about value saying, "I'm working with this person currently.

They're doing this. They've had these problems and this is how we fix them." that's going to sell better because there's going to be someone out there who goes, I could really do someone to help me like that. So, whatever you wouldn't do in the real world, don't do on social media, you know, and don't underell yourself. I think that's what everyone does as well. >> Don't start discounting your prices. Don't start saying, "Oh, because I'm new, I'm just going to do it for 20 for the first five people, etc., et people don't take you serious and that you that you're the quickest one to it's hard to move them up.

I used to do10 pound10 a session. >> Yeah. >> My rent at the time were 25 pound a week and I had to work 30 unpaid hours. >> Wow. >> Yeah. So I had to pay £25 a week but I were doing £10 a session. Five sessions for 50 quid. Right. This is talking I was this 2011 by the way.

Um and I struggled so much to up the prices then. >> You know anyone them put me price up? They're like, "Oh, no. It's all right." They take you off. >> Yeah. Cuz >> cuz then they feel like it's disrespect to them. It's not.

It's just you. You're undervalued. But sometimes it is in someone's price bracket. And what is that is as well. They won't take you serious.

They'll just cancel sessions because they're not bothered about losing a tenner. >> Yeah. Exactly. >> So high value. It's almost PT. Having a having a PT is luxury. So make them feel that.

Make them feel value. Make them >> Make sure you know that your results are thing that that speak the most volume and not your own results. you're >> and as well I mean I know our business PT Launch Lab is all around getting you from N to 5K but also keep in mind and this is an important thing to say is some things take time some people will grow faster than you some people might jump straight off the mark they might find something quicker than you if you are really serious about building a business don't put a time scale and everything give yourself a year of building a foundation and building up the value building up the conversation building up yourself as well because being a business owner is one of the biggest skills that takes the longest time to learn and you've got to get used to those little pitfalls and failures and those little stepbacks because you need to come back, reassess, attack it a different way. So, the biggest advice I could probably say to you is be ready for the knockbacks. >> Yeah. >> Be ready for those months where you didn't make as much as last month. be ready for having them to think about how to reapproach marketing, how to reapproach your posts and how to research and do the research. Emulate people, look at other profiles, look at how they do stuff and make it your own. Don't copy and paste it.

But also, there's tricks and methods out there that you can't reinvent. There's no real new tactics. There's new marketing strategies and stuff like that, but in terms of building a brand, it's all out there for you to read and research. and we've got a lot of it in the PT Launch Lab. But yeah, building an online business takes time and also it takes some failures. It takes a little bit of heart and determination, but if you really want something, you will achieve it. >> And I think that's a perfect way to wrap it up there, Cal.

I think you said everything perfect there. Try enjoy the journey. You don't know how long it's going to be until you hit that success mark. And even then, are you going to be happy? You're going to be chasing something else.

You'll always be chasing the next success post. So, just enjoy it. Keep looking out for every opportunity. Don't close any doors that might lead to bigger plans that you didn't expect. And like, yeah, that's it.

Enjoy it. Enjoy it, guys. Thank you again. Like, subscribe, and we'll be back again for another podcast next week.